Once your website is all planned out and you have some keywords in mind, it’s time to think about generating some content. This may be seen as a daunting task for inexperienced writers. But don’t worry, below are 5 ideas for how to get content for your website, even if your writing skills are somewhat lacking.
Five ideas for how to get content for your website
1. Outsourcing
If you’re wondering how to get content for your website and are limited on time or lack the literary skills to write your own content, but have some extra money, outsourcing is a great option for you. There are many sites that offer paid freelance writers. Two examples of these kind of sites are www.fiverr.com and www.upwork.com. All you have to do is simply post your ‘project’ and then writers will “bid” on your project for the job. The writers will offer to write a set number of articles, and also inform you of a price per article. You can get a writer to write an article for you for as little as $5. But be careful, generally the more you spend, the better quality of writing you get.
Outsourcing can be somewhat of a hit or miss type of situation though, as many of the less expensive writers don’t speak English as their first language. Some writers will even write confusing passages and be vague on the topic you have chosen for them. Writers like this rarely contribute to the quality of your site aside from filling space. However, if you pay a bit more money you can generally find good writers who will greatly benefit your website.
Another option for creating content through outsourcing is to interview and hire people in person. The advantage of hiring people in person is that you can do a one-on-one interview and really find out whether or not the person knows the topic you’re having them write about. If you discuss your chosen topic with them in person, you will know just how much about the topic they really do know. Also, having in-person interviews will help you determine whether or not the writer speaks English fluently as a first language.
2. Using private label rights resources
PLR (private label rights) articles are those that become “yours” after you purchase them. You can edit, alter, post them, bind them into a book, or even put your name on them. If you buy a PLR article, the original author relinquishes pretty much all rights to the article.
There are many ways to obtain PLR content, as shown below:
- Buy a PLR membership, normally from a PLR site (do some research before buying.)
- Buy individual PLR article packs from a non-membership site (usually costs a bit more per article, however usually has better topic choices.)
- Search forums for people selling packs for very cheap (cheap for articles but the quality may be questionable.)
The nice thing about using PLR articles is that the quality you get is very high compared to the quality of lower priced articles from Fiverr or Upwork. In fact, you will find that PLR membership websites emphasize that their writers speak English as a first language. You may be thinking this seems like a ridiculous advertisement, but you’ll learn to appreciate it when you try the alternative.
The largest issue with using PLR articles is that they get used a lot! Many other people will be using them too. To prevent duplicate content issues, you will need to edit the content. Keep in mind though, that it’s much easier to re-write content than it is to create it all from scratch. Often you will get useful ideas using PLR content.
Also, if you’re wondering whether or not your pages have any duplicate content, simply visit the website www.copyscape.com, enter the URL of the webpage in question, click the “Go” button, then search through the results (if any) and make the appropriate changes to eliminate the duplicate content.
With all that being said, PLR content is best used for research and topic generation. It’s not really intended to use as-is.
3. Using article directory content
When figuring out how to get content for your website, using article directory content may also be a helpful solution as there is a wide range of reviews and articles for free on some article directories. One such site is www.ezinearticles.com. The content from these directories is allowed to be posted on your site as long as the content isn’t edited at all. This also includes keeping any links and the “bio box” for the author.
Some of the downsides for using this kind of content are that:
- There will be lots of duplicate content penalties in the search engines since you cannot edit it. Only a single website with that particular content receives credit for the article. This will be in the form of a search engine listing. Other sites with the same content will regulate to the “supplementary results.” Usually the site that gets to the search engines is in fact the article directory.
- You will be forced to link everything that the author has showing in the article.
- You are unable to put your affiliate links in the content.
- The articles are generally lacking in quality.
If you’re planning on building a website for SEO (search engine optimization) or content for a newsletter series, you should definitely steer clear of any article directories. However, if you’re looking to beef up your PPC (pay per click), this might be a viable solution. As the search engines get pickier, there are no guarantees for using these.
4. Blogging
Blogging is a less formal form of acquiring content rather than article writing. Many affiliates find blogging easier. If you’re able to write and send an email to your family or friends, giving them an update on what you’ve been up to, then you’re able to blog. By allowing comments at the end of your blog posts, your website visitors can basically create content for you. However, you still need to work your target keywords into your blog post titles and content.
5. Try talking
Instead of sitting down and writing, try talking. If you have a recording device available to you, try talking for content and then transcribing it later. It’s often easier to talk than it is to write about a topic, and a single hour of conversation could generate about 40 pages worth of written content. You could even record interviews and transcribe them later.
Using Fiverr or Upwork to find a writer to transcribe what you’ve recorded is an easy way to do it if you don’t mind paying. It typically costs about $25 to hire someone to transcribe an hour of talking.
And if you create some really good audio recordings, you may even want to add them to your site. Lots of people prefer listening over reading. If you had a recording of a good interview you did, and put the recording up on your website, it would add a little “real person” credibility to your website.
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